Colors do more than make your business or product look pretty. They actually have a real impact on consumers’ perceptions of your business, which can in turn have an impact on your sales and revenue. I [...]]]> Importance of Color in Business

Posted by Megan Dorn under Random thoughts, Small Business

Colors do more than make your business or product look pretty. They actually have a real impact on consumers’ perceptions of your business, which can in turn have an impact on your sales and revenue. I read in a post on the Toilet Paper Entrepreneur recently that “research reveals people make a subconscious judgment about a person, environment or product within 90 seconds of initial viewing, and between 62% and 90% of that assessment is based on color.”

Basically what it comes down to is that color is probably much more important to your business than you think, and it pays to know what you’re doing in that department. You don’t have to be a color strategist (yeah, that’s an actual job) to be effective in your use of color, but you should probably know the basics regarding what different colors convey. So here they are:

• Red=Love and Passion
• Orange=Enthusiasm and Creativity
• Yellow=Cheerfulness and Optimism
• Green=Natural and Refreshing
• Blue=Peace and Tranquility
• Purple=Luxury and Sophistication
• Pink=Romance and Femininity
• White=Innocence and Purity
• Black=Authority and Power
• Brown=Reliability and Masculinity

Color should be taken into consideration in all sorts of aspects of business. Look at your logo, marketing collateral, office paint colors, and even what you wear to meetings. It all conveys a certain message. So is your color scheme conveying the image you’re trying to project?

Best Source for Meaning of Colors:

http://www.color-wheel-pro.com/color-meaning.html
http://www.color-wheel-pro.com/color-schemes.html
http://www.color-wheel-pro.com/color-theory-basics.html

If you have chosen a certain color it would be useful to know all of the complementary colors as you rarely will use just one color. Check out the following sites to get an idea of colors.

http://www.colorschemer.com/online.html

I also found this site that gives an example of what a blog may look like using the main color you have chosen.
http://colorschemedesigner.com/